Westinghouse

Branding | Creative Direction | Signage Design

The client required an event identity which was “family focused” and inviting, so this pushes their existing corporate brand guidelines to bring a bit of vibrancy to the event. The circle graphics have been designed as an expansion on the existing Westinghouse product circles. Tertiary colours, taken from the brand palette, have been used to represent the category of appliances on display at the launch. The suite of design assets and display signage has been designed as a flexible system so that they can be mixed and matched as needed.