EMC 2022

Branding | Creative Direction | Animation

I developed a brand identity for EMC ‘The Reboot’, welcoming back the annual Electronic Music Conferece after a year off. Using the existing EMC logo, I decided to create excitement through kinetic type. I centred the design around a type-driven creative, which uses movement and repetition, to create a series of energetic assets. I chose a vibrant palette and kept the content structured within a grid layout to provide a solid foundation for dynamic yet clean assets, which are electric in both static and animated formats.