Shopify

Branding | Print & Digital Design | Set & Build Design

This brand was designed for Shopify during Australian Fashion Week. The concept draws inspiration from the link between conversation and soundwaves. Using flowing, abstract shapes, this creative direction provides a colourful yet relaxing environment for the event. The aim for this creative was to be premium but vibrant, making it memorable and stand out from the other brands present during the event. A cohesiveness was created between the print and digital components, as well as the set build to provide a sophisticated Shopify experience.