Parramatta Lanes

Branding | Set & Build Design | Signage Design

This creative was designed for the annual Parramatta Lanes cultural event. Consisting of bold colours, lines and patterns, the brand was used to bring intrigue to the activation space. The idea of the concept was to make the shipping container stand out from amongst the crowd and generate public interest, encouraging them to sign up and engage with the games on offer, as a means of data capture for the client. The creative was then rolled out as signage within both the space and community.