Iconic

Branding | Creative Direction | Signage Design

This creative was a proposed brand identity for an upcoming street festival. Through the use of negative space and contrasting styles, I designed a custom logo in both a stacked and horizontal format to be used throughout the branding. Influenced by art deco and geometric shapes I created elements for the brand rollout. The colour palette for this direction was inspired by Penrith’s region colour and uses shades and tones to create a distinct yet stylised look, whilst the photography treatment also makes use of the colour orange to create cohesion within the creative.